Wella Color Charm Gel Permanent Hair Color – 4A/237 Medium Ash Brown

Wella Colour Charm Permanent Gel Haircolor provides the speed of liquid, conditioning and convenience of cream. Vibrant, long lasting, fade resistant results with Gelfuse Technology that saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Excellent gray coverage that covers the most resistant grays. Very predictable, the color you want is always the color you get. Versatility of use bowl and brush or bottle and a translucent mixture for better control.

Economical 1:2 mix ratio. Each tube makes 6 oz. of hair color which is enough color for long, thick hair. Up to two retouch applications in each tube and up to 50% more color than its closest competitor.

• Long-lasting, fade reistant results
• Excellent gray coverage
• Results are true to tone

How To Use

Use Colour Charm Creme Developer for bowl & brush and foil techniques. Use Colour Charm Clear Developer with an applicator bottle.

All Wella Colour Charm Permanent Haircolor shades are intermixable. They can be used on permanent waved hair; however, apply the color two weeks after the chemical service.

Use of a creme developer with Beach Blondes High-Lift shades are recommended when creating highlights with foils.