Dark & Lovely Go Intense Ultra Vibrant Hair Color – 21 Original Black

This intensifying hair dye line is precisely calibrated to work with the natural undertones of dark hair to deliver high reflective color and intense shine. All in one easy to use at home hair coloring kit.

Dark & Lovely Go Intense Ultra Vibrant Hair Color was the1st Hi-Pigment, Hi-Care Color for African-American Hair.

WHERE INTENSE COLOR MEETS INTENSE CARE!

This anti-dryingcremegel hair dye is formulated with Olive Oil for moisture. Our non-dripcreme-gel spreads easily and evenly for great color results at home. It can be used on all hair textures from natural to relaxed*.

GIVING YOU INTENSE COLOR RESULTS

Dark and Lovely Go Intense line offers the perfectly balanced color dyes to deliver intense, visible high reflect color that will work on dark hair. Available in 6 intense shades, from Jet Black to Golden Blonde, find the right one for you!

FOR INTENSE CONDITIONING COLOR

Go Intense coloring kit nourishes your hair with moisture as it colors for ultra smooth, shiny, soft hair.

* See directions inside box for relaxed hair

Is This For Me?

SEMI VS PERMANENT HAIR COLOR :Semi permanent dyes are temporary which rinse our little by little each time your hair gets wet. For something more long lasting, a permanent solution like our Fade Resist collection will leave you with rich conditioning color for up to 8 weeks!

EXPERIENCING DRY HAIR?Amp up your conditioning treatments by adding heat to this important step. After applying your after care conditioner, cover your hair with a shower cap and wrap head with a warm towel

COVERING UP YOUR GRAY HAIRS :Begin your application where your grays are first as these strands tend to be a tad more resistant. Extend an extra 10 minutes if needed to this section